Own your customers

Bring them back without lifting a finger.

Loyalty, referrals, win-back and campaigns running on the customer list you already own — so a quiet regular gets their usual at the right moment, and you can see the revenue it brought back.

win-back fires without anyone remembering
Automaticwin-back fires without anyone remembering
recovered revenue tracked against the message
Attributedrecovered revenue tracked against the message
every send checks the guest's consent first
Consent-gatedevery send checks the guest's consent first

The problem

Winning a new guest costs many times more than keeping one

Restaurants pour money into being discovered and almost nothing into being remembered. The guest who came every fortnight for a year and then stopped is worth more than any advertisement you could buy — and the loss is invisible, because nobody is looking at a list of people who used to come. Meanwhile the loyalty card in the drawer has never been counted, and the promotion you ran last month went to whoever happened to walk past.

  • A lapsed regular produces no signal at all — they simply stop appearing.
  • Paper loyalty cards are unmeasurable and easy to forget.
  • Promotions go to strangers rather than to people who already like you.
  • There is no way to tell whether a campaign actually produced any orders.

How OwnTable solves it

Retention that runs whether or not anyone remembers it

The platform watches the list for you. When a regular goes quiet it reaches out with something specific to them; when a guest is close to a reward it tells them; when a basket is abandoned it follows up. And every order that lands afterwards is attributed back, so you can see what it earned.

Their usual, not a generic offer

The win-back message names the dish they actually order, computed from their real baskets.

Revenue attributed, not assumed

An order within the attribution window after a touch is counted as recovered, and shown as a number.

It cannot spam on your behalf

Consent, cooldowns and audience exclusions are enforced before a single message is queued.

What you get

The difference it makes, in practice

Lapsed guests come back

A message at the right moment, naming the thing they liked, is the highest-converting message a restaurant can send.

Loyalty that counts itself

Points accrue on every channel automatically. No cards, no stamps, no arguments at the counter.

Guests recruit guests

Referral codes with real attribution, so you can see who is actually bringing people in.

Abandoned baskets recovered

Someone who built a basket and did not finish is the warmest lead you will get all week.

You can see what worked

Recovered revenue, redemption rates and campaign outcomes, rather than a feeling about it.

It respects your guests

Consent-gated, cooldown-limited and quiet by default. Over-messaging costs you the channel.

How it works

Live in days, not quarters

  1. 1

    Set the rules once

    How long counts as lapsed, what a reward is worth, how often anyone may be contacted. Sensible defaults are already in place.

  2. 2

    The platform watches

    It checks daily for guests who have gone quiet, baskets left behind and rewards coming due.

  3. 3

    The right message goes out

    On WhatsApp, personalised from that guest's real history, and only if their consent allows it.

  4. 4

    You see what came back

    Orders following a touch are attributed, so recovered revenue is a figure on the dashboard.

In detail

Everything included

Win-back

The single highest-value automation in the product.

  • Automatic identification of guests who have gone quiet, on your own threshold
  • The message names their usual dish, computed from real baskets
  • Cooldowns so nobody is chased repeatedly
  • Orders within the attribution window counted as recovered revenue
  • Candidates reviewable before anything sends

Loyalty & rewards

Points that accrue wherever the guest orders, with nothing to carry.

  • Points on every channel — phone, WhatsApp, web, table
  • Rewards you define, redeemed at checkout
  • A public balance page the guest opens with no account
  • Redemption and liability visible to you at all times

Referrals

Word of mouth, with the attribution word of mouth has never had.

  • A referral code per guest
  • Reward for the referrer and the new guest
  • Attribution back to the person who referred

Campaigns

Broadcasts to a segment of your own list, over WhatsApp. There is no email or SMS campaign builder — we would rather say so than imply one.

  • Segment by spend, recency, frequency or channel
  • Sent as a queue with per-recipient delivery status, not fired blind
  • Consent enforced by the same rule the rest of the platform uses
  • Blocked with a stated reason if the channel is not connected, rather than silently failing

Abandoned baskets & discounts

Catching the order that was nearly placed.

  • Baskets built and not completed are captured
  • Follow-up with the basket intact, so it is one tap to finish
  • Discount codes and automatic offers, scoped to a dish, a section or a channel
  • Redemption tracked per code

The business outcome

What changes about repeat business

Retention stops depending on somebody remembering to do it. The regulars who drift away are noticed and contacted, the ones who stay are rewarded automatically, and for the first time you can put a number on what bringing a guest back is worth to you.

revenue attributed to each win-back touch
Recoveredrevenue attributed to each win-back touch
runs daily whether or not anyone remembers
Automaticruns daily whether or not anyone remembers
no audience to rent, no per-message ad spend
Your listno audience to rent, no per-message ad spend

Questions

The things owners actually ask

Something not here? Ask us directly — you will get a straight answer, including when the answer is no.

  • Only if you configure it to. Cooldowns, consent checks and audience exclusions are on by default and deliberately conservative — over-messaging is the quickest way to lose a WhatsApp channel entirely, so the platform errs toward silence.

Works with the rest of the platform

Own your orders, your guests and your margin.

Fourteen days, everything switched on, and we set it up with you. If it does not fit your restaurant, walk away.

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